Reviews
It's good to see modern representations in advertising, and to see the landscape 100 years ago.
Advertising is a mirror of the time and human desire. I think it's a good piece of data to look at our modern self-portraits, including the first platform.
Kim Byeong-hee: Modern Cultural History Through Advertisements
Modern cultural history, which is viewed as advertising, contains a modern culture of life that no ordinary history book can. The author looked at modern folk lifestyles from 1876 to 1970 with advertisements and posters from newspapers and magazines. The ads he introduced show what people were consuming and living in those days, even though they are surprised that the products are diverse and not so different from the present.
Korean title: 광고로 보는 근대문화사
Korean author: 김병희
Korean publisher: 살림
ISBN-13: 9788952229984
Reviews
It's good to see modern representations in advertising, and to see the landscape 100 years ago.
Advertising is a mirror of the time and human desire. I think it's a good piece of data to look at our modern self-portraits, including the first platform.
