Kim Byeong-hee: A New Theory of Copywriting in the Digital Age

In the meantime, a variety of advertising capiding papers have been published. All books are written for a purpose. But in the digital age, with the ad system much more complex, existing advertising catalyting theories alone are difficult to master the creation of digital advertising. Using this kind of problem, we're sending it to the world using a book called "The Ad Capithography" that has used TGT. This is a series of textbooks that followed the project of the eddietology of the Günjits of the time, which was opened in 2021. The reason why we called it 'insron' instead of theory was the willingness to convey information and develop new discussions that were completely different from the original textbook. Chapter 1 The Future of Advertising and the Use of TGPT noted that capraiting, which uses TGT, has changed the environment of the creatives based on the common realities and advertising technology. Chapter 2 ‘In Search of the Creation of Advertising’ stressed that there is no agreed answer to whether capitating is simply advertising writing, or product strategic writing, and artistic writing. Chapter 3 Advertising for the digital Age stressed that various digital platforms, such as social media, search engine optimization and mobile advertising, should be effectively passed on to advertising in these platforms. Chapter 4, "Strategy and Strategy in the Creation of Capi," stresses that if you are a professional director, you need the ability to solve all the problems associated with advertising.

Korean title: 디지털 시대의 카피라이팅 신론

Korean author: 김병희

Korean publisher: 학지사비즈

ISBN-13: 9791193667040