Kim Bo-kyung: Making a living through B2B marketing

Since Corona, the B2B marketing market has been changing rapidly. Global companies and large corporations running B2B businesses have quickly turned from marketing in sales ground to digital marketing, and are also beginning to look at the introduction of more highly marketed automimization or customer data platforms to prepare for future changes in marketing markets. But what is the reality of small businesses and startups? Still, marketing on offline and sales ground, and even digital marketing, is not being built because of the lack of proper marketing infrastructure. The bad thing about it is that it's not as much of a bad idea to be a B2B digital marketing machine, and because of the prejudice between them, “I shouldn't have done it. "The future of the world is a new digital marketing system, but we don't even try.". For the most part, there are many cases where you don't have to do it right, because you haven't done it right. And because they say, "We need to allocate our budgets or our people, we need more marketing budgets than we need to market," that doesn't work. B2B Digital Marketing is not just an experience-only improvement. Digital marketing in these days has become a big part of marketing technology, and successful B2B digital marketing can eventually achieve its results when it comes to a variety of experiences with the B2b market and understanding of digital marketing technology.

Korean title: B2B 마케팅으로 밥 먹고 살기

Korean author: 김보경

Korean publisher: 디지털북스

ISBN-13: 9788960884168