Kang Cheol-hee et al.: Understanding Altruistic Behavior in Korean Society

This book notes that, in order to strengthen and spread altruism in Korean society, a nuanced understanding of altruistic behaviors performed with varying intensities in the daily lives of citizens is primarily required. It categorizes citizens' altruistic behavior into everyday altruism, such as donations and volunteering; immersive altruism, where everyday altruism manifests as a lifestyle and persists; and sacrificial altruism, which involves boldly performing beneficial actions for others at the expense of oneself. By focusing its analysis on everyday and immersive altruism, which are relatively easily observed in citizens' lives, the book seeks a deep and multifaceted understanding. At a time when the strengthening and spread of altruism are more urgent than ever, this book provides a comprehensive understanding of altruistic behavior, confirming that such actions are by no means separate from our lives and offering meaningful implications for the direction of change in our society.

Korean title: 한국사회 이타적 행동에 대한 이해

Korean author: 강철희 외

Korean publisher: 집문당

ISBN-13: 9788930318280