Kang Byeong-nam: Restaurant Startups That Are Stronger in Crisis
The prolonged COVID-19 pandemic is extending the greatest crisis facing small business owners and self-employed individuals in the food service industry. Many self-employed individuals describe this as the greatest crisis since the time of Dangun, vowing never to run a restaurant again. It is a time when the future is unpredictable, as they struggle to operate in accordance with the government's COVID-19 containment measures. For aspiring entrepreneurs these days, the primary goal has become to start a business that avoids closure and failure. However, many people suffer setbacks after jumping into entrepreneurship merely as a means of making a living without the meticulous preparation one might expect. This is especially true for restaurants, where trends change rapidly and numerous variables exist; therefore, a thorough review of market conditions and the business item is essential to avoid failure. This book contains everything a restaurant owner must know: startup knowledge, a success mindset, and how to manage staff! It captures special success principles and know-how to transform a mediocre restaurant into a hugely successful gourmet spot. Furthermore, it discusses the necessity of thorough preparation for starting a business while emphasizing the importance of maintaining a positive mindset for success. Along with principles for securing differentiated competitiveness to survive as a highly successful business, this book presents practical solutions and improvements that can be implemented immediately, citing specific examples of minor issues that frequently occur in restaurants. The author's core secrets, which anyone can practice and improve upon with interest and dedication, will serve as a reliable guide.
Korean title: 위기에 더 강한 음식점 창업
Korean author: 강병남
Korean publisher: 성안당
ISBN-13: 9788931558340
