Reviews
For several years now, I have been eagerly attending the "Beautiful Table Exhibition" held annually by the author and Gwangjuyo. I have seen the beauty of Korean tradition reflected in the food and the subtle yet deep colors of our ceramics. Deeply inspired by the question of how to effectively utilize and incorporate such beautiful pottery into daily life and food, I now set the table at home using ceramics I have made myself. I have personally watched with deep respect and interest,
Jo Taekwon: Cho Tae-kwon's Serving the Nation Through Culture
*Cho Tae-kwon’s Serving the Nation Through Culture* is a book in which author Cho Tae-kwon, who has devoted the past 20 years entirely to the globalization of Korean cuisine, discusses the value, marketability, and ripple effects of Korean food. After inheriting the family business, Gwangjuyo Co., Ltd., Cho Tae-kwon came to understand ceramics, developed food and drinks to complement them, and established high-end restaurants to serve them. From developing Korea's first household ceramics and commercializing high-end Korean food to recreating premium traditional liquors and developing wallpaper that captures traditional imagery, the book demonstrates his ceaseless challenges and passion for the Korean food culture business, which was once a barren landscape. In this book, the author emphasizes that creating a new tradition by incorporating 5,000 years of Korean history into the cuisine is the shortcut to building a powerful national brand and becoming a cultural powerhouse.
Korean title: 조태권의 문화보국
Korean author: 조태권
Korean publisher: 김영사
ISBN-13: 9788934956341
Reviews
For several years now, I have been eagerly attending the "Beautiful Table Exhibition" held annually by the author and Gwangjuyo. I have seen the beauty of Korean tradition reflected in the food and the subtle yet deep colors of our ceramics. Deeply inspired by the question of how to effectively utilize and incorporate such beautiful pottery into daily life and food, I now set the table at home using ceramics I have made myself. I have personally watched with deep respect and interest,
