Jo Hee-jeong: The Art of Democracy

*The Art of Democracy* is a book on online election campaigning in the United States that divides the development of online campaigning into four periods, summarizing and analyzing the characteristics of each era. It aims to emphasize that as time passes, campaign methods have become increasingly sophisticated from the simple methods of the early days, and that the importance of voters has been highlighted during this process of sophistication. However, the focus is placed on analyzing the campaign methods and content of candidates rather than the activities of voters or civic groups.

Korean title: 민주주의의 기술

Korean author: 조희정

Korean publisher: 한국학술정보

ISBN-13: 9788926841457