Jo Bong-sim: Surviving in China

The survival strategy in China is China's marketing manual, which describes a marketing strategy in the China-based economy of 1.3 billion people. The author who has lived in China since 1994 and has worked for Korean companies has been able to explain the basic knowledge of the Chinese market. It introduces legal procedures and institutions to be recognized for China's advance, objective data for the Chinese market and marketing, and provides guidelines that allow Chinese business people to use their services in real life. First, we introduce China's natural environment, administrative territory, population, language, income, reform policy, market development, education status. Then, the second section is a regionally divided market situation, and three to five chapters are a consideration of what should be done in marketing in China. Business offices, manufacturing and selling strategies, target city selection, distribution, retail and dealership selection, sales and sales management, and personnel management have come to the fore.

Korean title: 중국에서 살아남기

Korean author: 조봉심

Korean publisher: 지구문화사

ISBN-13: 9788970064208