Jo Bok-haeng: Musical Addiction

In London, England, there has been a 71-year show of the Agasa Christi Cristi's rat trap, and in Broadway there are thousands of times more people than watch the same work, and fans in Takarazka, Japan, watch and watch the performances with their favorite star for over 10 years. There are almost addicted audiences in our country who watch the same musical week, and they see it floating in the ceiling. This is a book about consumer behavior and consumer psychology of musical manias, as we call the rotating audience. The writer calls them repeat consumers. Most cultural industries don't have repeated consumptions. I want a new one than I've seen it once. But there are addicted mania consumers who watch and watch the same performance, especially in musicals. Why is this happening? The recurrent consumer is probably due to the different character of the musical, which is different from that of the other art genres. And there will be social, economic and cultural factors that will promote this. There will also be psychological characteristics of repeated consumers who are different from the average consumer. Music is an art of relationship that has a strong interaction between audiences and actors. The workmanship of the performance has been considered to be in depth and content. But a good performance is deep in the social relationships between art and actors, actors and audiences, technology and audiences and, on the other hand, performance and society. In a highly relevant performance, not only does the work come into the audience, but the audience also falls into the actors. It's the mid- 2000s that we have repeated consumers in our country. About 20 years from then. Repeated consumption is evolving.

Korean title: 뮤지컬 중독

Korean author: 조복행

Korean publisher: 휴먼컬처아리랑

ISBN-13: 9791165373504