Jim McKelvey: Uncopyable

There is a startup that defeated an attack by Amazon, the world's leading corporate giant. It is Square, a startup that boosted its revenue 13-fold to $550 million within four years of its founding following the launch of a smartphone-based card reader. While writing an unprecedented success story, Square was suddenly pushed to the brink. Amazon had copied Square and released a card reader with identical functionality. It was 30 percent cheaper and leveraged Amazon's existing infrastructure to offer user-friendly service. Until then, no startup had ever fought and won against Amazon. At best, their exit strategy was merely to propose mergers and acquisitions. Market analysts predicted that Square would soon disappear. However, at this point, Square chose a method that shocked everyone. They did not respond in any way to the product or strategy released by Amazon. Surprisingly, one year later, Amazon declared defeat and withdrew from the card reader business. It was an outcome no one could have imagined. Using this as a stepping stone, Square grew into a massive corporation with a market capitalization of approximately $65 billion, ranking second on Fortune magazine's list of promising future companies in 2019. It also established itself as a company encompassing the entire U.S. financial market, extending beyond the mobile sector to successfully obtain a license to establish a new private bank in the U.S. for the first time in 12 years. What exactly was different about Square compared to the countless startups that were defeated by Amazon? After three years of research following the battle with Amazon, Jim McKelvey discovered the decisive difference that separates successful startups from failing ones and wrote a book about it. That book is *Uncopyable*.

Korean title: 언카피어블

Korean author: 짐 매켈비

Korean publisher: 리더스북

ISBN-13: 9788901245676