Jeonjueon: If you create the world's strongest brand

Apple, Nike, floes, covers. A good brand has this! There is a tenet word called ‘ heart - to - heart. ’. It means that the consumer form of buying is the most important thing in the sense of ‘ contentment of mind. ’. Because of this psychology, many companies are focused on building brand images, not just making products functionally well. This image of branding is called Branding. So, one process that affects people's perception of products and services. If you brand well, people will continue to choose that brand. The creation of the world's most powerful brands shows what a ‘im’ center, ’ which is something that captures our hearts, is about to be born. From the origin of brands from brands, it is interesting to learn four steps, a brand in virtual reality, a product that realizes social values, and so forth, that we can create a brand of detail for ourselves. Apple, the Avengers, the bread, the air Jordan, and McDonald's were more interesting to read with a rich variety of examples of brands familiar to us. If you open your book and follow the story, you'll find that you're going to be my own brand. What are the different trades and role model brands that we're working on, from the toilet to the BI designer? The author of the art of branding for students at the University of Anyong introduces various professions that use branding in this book.

Korean title: 세계 최강의 브랜드를 만든다면

Korean author: 전주언

Korean publisher: 다른

ISBN-13: 9791156335269