Jeong Min-su: Analysis of Health Information Conflicts in Media and Evidence-Based Health Promotion Strategies

If the media exposure is clashing or conflicting, the public will be confused about this and the persuasion of health behavior will not be working properly. But in health care, research and practical efforts were very limited. Thus, the article identified the conflict between health and health information of media types and classified it to perform theoretical insights and empirical analysis to make the health information message from ground zero available for public communication campaigns. The study specifically suggested that there is a direct reaction to the recommendations of the media when exposed to contradictory messages and that the impact of the health information crash on the air is based on the clash of health information. The study publishes a mechanism that helps you understand this and lead to a proper health care decision when exposed to conflicting health information through media. The study, which shows that constant exposure to contradictory messages can lead to negative effects or reaction resulting from the effects of the effects and resulting in negative emotions about normal health recommendations that are not controversial or controversial. Health care consumers are confused about what to believe in conflicting health information, and the intention of doing so can be weakened. Indeed, the conflict in health information increases psychological anxiety and reduces the ability to evaluate the reliability of the source and also reduces drug compliance.

Korean title: 미디어의 건강정보 충돌 분석과 근거기반 건강증진 전략

Korean author: 정민수

Korean publisher: 계축문화사

ISBN-13: 9788956297422