Jeong Jae-wal et al.: On-site promotion of culture and arts

The Real Manuel series on the Arts Field of the Seoul Cultural Foundation promotes the culture art of the site. This is a manual for the first early post-docs who are promoting cultural art...and the experts in each field, including promoters and journalists, are constantly showing how they can help to understand the problem of their experience. It is easy to explain the problems that can be encountered while the media department and its administrators are in charge of actual media publicity, from the role of public strategy, budgets, and evaluations. The text first introduces basic information about the role of the public relations officer, the expectations of the press and public relations director, the virtues that the public media outlet should have, the role that the media departments have in the organization. Then the public coverage, the scope of the coverage, and the whole press process, the media conference and production presentation preparation, the public strategy and budgets, the interview and the picture, the press rehearsal, all of these details. It also talks about growing online learning and visual art promotions, media systems understanding and access to the country.

Korean title: 현장 문화예술 홍보

Korean author: 정재왈 외

Korean publisher: 커뮤니케이션북스

ISBN-13: 9788984998001