Jeong Gwang-jae et al.: Comparison of Mobile Web and App Usage Patterns and the Mobile Internet Service Ecosystem

The proliferation of mobile devices and the development of mobile technology have gradually moved the core of Internet use from computers to mobile devices. The Internet, which used to be on the old PC, is now available to us at any time, using smart phones. The amount of mobile services in the communications market is becoming more and more important. Mobile services are provided in two channels, the web and the app, unlike the existing PC, so understanding the characteristics of both channels and understanding how these traits affect Internet use can be considered important in improving your understanding of mobile services. So this study wanted to start by understanding the use of mobile web and apps channels, and to understand the important implications of user web and app selection. We've been trying to figure out the features of mobile Internet and to suggest on mobile, how the coexistence of web and apps channels is related to the service competition. This research enhances your understanding of the use of mobile web and apps channels, and hopefully research will help you develop mobile service markets and develop the standard of web/app technology.

Korean title: 모바일 웹과 앱의 이용패턴 비교와 모바일 인터넷 서비스의 생태계

Korean author: 정광재 외

Korean publisher: 진한엠앤비

ISBN-13: 9791129001450