Jeong Gi-han et al.: Internal Marketing Theory and Practice

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From South Korea
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Description

The inside marketing theory and the real marketing process help to introduce and exploit the concept of inside marketing to the organizers. It's a total of three parts, and it deals with the theories and reality of inside marketing.

Korean title: 내부마케팅이론과 실제

Korean author: 정기한 외

Korean publisher: 경상대학교출판부

ISBN-13: 9788962570335

정기한 외: 내부마케팅이론과 실제
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