Jeong Deok-bae: Chinese Trademark Law

Going to China without knowing the Chinese branding law is like going to war without a gun, and deep-rooted trees are not swayed by the wind! The Chinese Aquire of the Wealth of Information, a Chinese Labelist named Ki-Boo comments on the importance of protecting the property rights of our country as our companies have been exposed to recent international conflicts. Especially our dependence on China is growing with the day, while the perception and response level of China's intellectual property is still low. One of the reasons is the lack of accurate and detailed comments in the country about China's entire intellectual property rights. This book is not basically about learning or theories about Chinese label laws. It is a book that outlines laws and regulations in China on how the labeled work and events are actually being handled. Knowledge property rights vary from country to country, but generally they apply the principles of registrationism and self-intelligence. Even famous goods in Korea cannot claim rights unless they have access to knowledge property on the ground. The 'Let's get out first and take care of later' account eventually leads to a massive time and expense spent in lawsuits without keeping its rights properly. So it is important to establish a prior strategy to deal with international conflicts. Chinese intellectuals, the Chinese name code of China, will provide a standard solution to the process of response and bailouts in conflict.

Korean title: 중국 상표법

Korean author: 정덕배

Korean publisher: 북랩

ISBN-13: 9791162991053