Jeong Dal-yeong: Performing Arts and Management

The point of ‘ art and management ’ is two main things. One is to create aesthetically-savvy products, such as design, or use art as a marketing tool, or to use business theories in the arts field to get the management efficiency of the arts. The book was written to help promote management efficiency in non-profit art institutions, such as music, drama, musical, dance. The American Awards of Art Management, the very beginning of the arts management science, was to reflect on the reality of a national performance art scene and to provide examples from around the country to help us understand. And unlike simple translations and field experience-based works of art, we also have to do things as a practical science.

Korean title: 공연예술과 경영

Korean author: 정달영

Korean publisher: 동국대학교출판부

ISBN-13: 9788978018302