Reviews
It was a time to break stereotypes and think differently.
A Glimpse into the Know-How of Shifting Perspectives
The thought that it might shock the biased thought patterns...
great.
great.
A book that can become a diamond if you break through a hard, rock-solid head and persevere
A book that sparks creative thinking... I ordered other books by the author as well.
We are constantly exposed to advertisements. We encounter countless ads through various media, including the internet, television, radio, buses, subways (inside and in stations), and building rooftops and walls. As we encounter these numerous ads, whenever we come across a phrase with a brilliant idea or a brilliant expression, we often marvel at the ingenuity of the copywriters who came up with it. Since this book was written by the copywriter Jeong Cheol, I decided to begin with a story about
It was a good book that made me reflect on myself once again.
If you are someone who laments that growing old means dreams shrinking or imagination withers away, I suggest purchasing author Jeong Cheol’s *Use Your Head* and using it instead of alcohol or cigarettes whenever you feel like having a drink or puffing away on a cigarette. For those who are worried about "what to do if I start developing cerebral sclerosis"—following the saying that age is just a number—I recommend visiting a large bookstore instead of a bar to experience the book firsthand and
Jeong Cheol: Do 9 heads
We Will Replace Your Brain: “Think 9 Times”. Copywriter Jung Chul, who took his first steps in the advertising world at MBC Adcom and subsequently produced a string of hit commercials for major clients such as Kia Motors, Hite Beer, E-Land, French Cafe, and Samyang Ramen, reveals the know-how for shifting perspectives to shake up our stiffened brains. He presents how to think differently, come up with groundbreaking ideas, and regain vitality in the monotonous daily routine. This book introduces nine secrets to transform a clogged mind. It fully captures everything from the definition of shifting perspectives to the efforts required, tips, attitude, and philosophy. Through the author's unique reverse thinking and distinctive perspective as an advertising professional, he shares secrets to making the impossible possible, breaking free from stifling fixed ideas, and transforming a boring daily life into something enjoyable.
Korean title: 머리를 9하라
Korean author: 정철
Korean publisher: 리더스북
ISBN-13: 9788901156255
Reviews
It was a time to break stereotypes and think differently.
A Glimpse into the Know-How of Shifting Perspectives
The thought that it might shock the biased thought patterns...
great.
great.
A book that can become a diamond if you break through a hard, rock-solid head and persevere
A book that sparks creative thinking... I ordered other books by the author as well.
We are constantly exposed to advertisements. We encounter countless ads through various media, including the internet, television, radio, buses, subways (inside and in stations), and building rooftops and walls. As we encounter these numerous ads, whenever we come across a phrase with a brilliant idea or a brilliant expression, we often marvel at the ingenuity of the copywriters who came up with it. Since this book was written by the copywriter Jeong Cheol, I decided to begin with a story about
It was a good book that made me reflect on myself once again.
If you are someone who laments that growing old means dreams shrinking or imagination withers away, I suggest purchasing author Jeong Cheol’s *Use Your Head* and using it instead of alcohol or cigarettes whenever you feel like having a drink or puffing away on a cigarette. For those who are worried about "what to do if I start developing cerebral sclerosis"—following the saying that age is just a number—I recommend visiting a large bookstore instead of a bar to experience the book firsthand and
