Jeong Chang-kwon: Cultural Content Storytelling

Future scientist Rolf Yensen saw future society as a dream sociate. The next world will be developed by a sense of emotion based on a story. In fact, recent stories have been written in many areas, including novels, fairy tales, cartoons, animations, movies, dramas, games, shows, exhibitions, festivals and travel. Even advertising, design, product development, corporate management. The story is thus being described as a ‘stolling’ that fits the media. Storytelling is particularly a key part of the industry and creation, not only of the culture content, but also of advertising, design, and product development. So, developed countries like Britain have 40 public organizations that are focusing on storytelling as a new 21st century national project and are also raising professional storytellers. The book is about learning more about the art of creating stories, which is a very important cultural content storytelling, especially from the source. Here, stories are all through the genres and can then be moved through storytelling into various media groups. And we're going to be able to combine the understanding of the art of creating stories with the practice of doing this at the very end of each chapter. The book originally published the first edition of 2008, and as time changed the trend of the Korean culture of content and the poeticity of the cases diminished. So in 2022, we started a massive revision. We have revised the opening section particularly, and recently, we have addressed the current address of Korean cultural content by outline the trends, the characteristics and the problems of cultural content.

Korean title: 문화콘텐츠 스토리텔링

Korean author: 정창권

Korean publisher: 북코리아

ISBN-13: 9788963248998