Jeon Beom-su et al.: New Introduction to Broadcasting

The broadcasts, like any other media, are in the middle of a huge digital transformation. The change in the broadcast, though triggered by technological developments, is happening simultaneously, multidimensionally, including the planning, production, investment, transfer and business model of the broadcast. To counteract this change, the broadcasts must be efficient and sustainable. This is when new strategies and attempts are needed to follow the environmental change. In the turning point of our society's entry into digital paradigm, too, broadcasts need to be a new choice and change for survival. The book is a collective intellectual product of authors who can read the changes in a relatively new light at a time when media and media are making radical changes in general. This book will not explain all the issues associated with the broadcast, but it will be an attempt to reverse the nature of the new broadcast as well as the words of the last legacy media era. It is also not necessary to explain the present and future of the broadcasts rather than to sum up the sub-parts of the show as it did in the past, but to be understood as a starting point for such changes.

Korean title: 새로운 방송학 개론

Korean author: 전범수 외

Korean publisher: 한울아카데미

ISBN-13: 9788946072619