James Webster et al.: TV ratings analysis
A broadcast that sells the attention of recipients to the history, theory and application advertisers, from radio to YouTube, must prove its value in numbers. This is the rating. The ratings are important indicators not only of advertising sales but also of convenience, financial analysis and policy drafts. The book, which has been the standard textbook for 20 years of viewing, has put three or ten sections of the material from the basis of the readings of the groundwave to the Internet's translation of the receiver. Current narratives will be very clear, the theory is deep, and the presentation of analytical techniques is a systematic book that will provide practical help to students who learn integration ratings in the social media age and to workers at the site where new media intersect. The nature of this book provides the basic concept of understanding media recipients. Let me introduce you to the history of the data on how to measure the receivers. It explains how the ratings are applied in advertising, convenience, financial analysis and policy inputs. It's a reflection of global growth in the population research industry, dealing with China and other foreign markets...represents changes in the research of the TV ratings based on new technologies and advertising channels, such as social media.
Korean title: 시청률 분석
Korean author: 제임스 웹스터 외
Korean publisher: 한울아카데미
ISBN-13: 9788946063655
