Im Eun-mo: Sweet Green Money

*Sweet Green Money* by Lim Eun-mo, an adjunct professor in the Department of Advertising and Public Relations at Hansei University, examines the industrial paradigm where "green equals money." In particular, it dissects the green money that has swept through Middle Eastern oil-producing nations and the green strategies related to it. After contemplating the future of the green industry in Middle Eastern oil-producing countries gripped by the "green shock," the book explores the creation of "Green Cities," which is spreading like a trend. Furthermore, it introduces three green companies poised to become the leading players in the green business landscape of these nations. Finally, it explores the vision for South Korea's green business in an era where the environment generates wealth.

Korean title: 스위트 그린머니

Korean author: 임은모

Korean publisher: 이담북스

ISBN-13: 9788926807842