Ilya Kassab: Algorithm marketing

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Description

A guide for advanced marketing automation for marketing analysts. It introduces various techniques that have been tested in technology, advertising and retail industries and links them to the latest economics theory and artificial intelligence technology. What it says is useful in such areas as ecumen search, recommendations, price determination, and product optimization.

Korean title: 알고리즘 마케팅

Korean author: 일리야 캐서브

Korean publisher: 에이콘출판

ISBN-13: 9791161752907

일리야 캐서브: 알고리즘 마케팅
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