Reviews
Most people probably reach for their phone as soon as they wake up. I check the time on mine, then look for updates on various social-media channels such as blogs, online communities, Instagram, and YouTube. I used to work as a reporter, and now I handle conferences and training, so I have more channels to monitor as the need to promote things on social media has grown. These days, social-media channels are especially video-focused, and short videos under a minute—Shorts and Reels—are taking
I often hear that although people have tried social-media marketing like everyone else, it is hard to get results that translate into stronger branding or sales. They cite many reasons: no strategy, a need to increase the budget, a need for specialists, and so on. For ordinary small-business owners, spending a lot just on social-media marketing is difficult, and these are not easy problems to solve. Seven Rules of Social Media Marketing reviews the past and present of fast-changing social-media
I’m more often a consumer persuaded by marketing to buy something than a marketer myself. Still, I hope to work in marketing someday, so I sometimes read books about it. Since social-media advertising is so popular now, the title caught my attention. The table of contents also mentioned China, where digital platforms such as TikTok are active, so I was curious and decided to read it. It begins with China and then discusses marketing today. One point I related to was that people increasingly
These days, social media is inseparable from daily life. Everyone has at least one social-media account. In Korea, the basic one is KakaoTalk; nearly everyone, from children to older adults, uses it. There are also many other platforms, including blogs, Instagram, Threads, X, and TikTok. I have several social-media accounts, too. I mainly use a blog and Instagram, and I really want to get better at both. People can even make money and become famous through social media now that influencer is a
Each social-media platform has its own operating rules, and they keep changing. To get results, you need to understand each platform’s characteristics, be flexible, and choose and use the ones that suit you. Many people think a large follower count means great influence, so they become fixated on follower numbers. They also think it is enough to create a social-media account for promotion and have the company post content. They are not making good use of social media’s sharing feature. You
We live in the age of the Fourth Industrial Revolution, represented by generative artificial intelligence (AI) and robots. In this era, social media plays an important role beyond simple social networking: it spreads and shares information and creates new points of contact with consumers. It delivers information in real time, enables direct communication with consumers, and brings brands and consumers closer. I had the chance to read a book that considers how to differentiate from existing
I was struck by the subtitle: ‘Asking only the people around you no longer works.’ When our company launches a new product, our first instinct is also to share it with people nearby and acquaintances. That works once or twice, but after that it gets difficult. If you make a product for a particular field and ask acquaintances who may not need it to try it, they are put in an awkward position. Right, that makes sense. So what should we do? Chapter 1 says there are limits to operating on your
We can say that the boundary between online and offline has become blurred. The Third and Fourth Industrial Revolutions have made us more aware than ever of the importance of digital networks. As a result, companies that cling to old marketing methods cannot survive in the market. We have all heard about social media’s influence in the news; influencers have become important enough to affect a company’s sales, and companies are actively moving beyond traditional marketing to use social media in
Iitaka Yuta et al.: The 7 Laws of Social Media Marketing
We live in an era when we need to ask not ‘How can we draw attention to ourselves?’ but ‘How can we draw attention to user-generated content (customer reviews)?’ New books about using social media appear every year, but how many people truly understand its essence? Until now, companies have probably focused on posting diligently from their official accounts to attract attention and maximize sales. But a structure in which customers bring in other customers through UGC posted on social media has now taken hold. This book introduces concrete ways to make efficient use of that new structure for marketing.
Korean title: SNS 마케팅의 7가지 법칙
Korean author: 이이타카 유타 외
Korean publisher: 새로운제안
ISBN-13: 9788955336566
Reviews
Most people probably reach for their phone as soon as they wake up. I check the time on mine, then look for updates on various social-media channels such as blogs, online communities, Instagram, and YouTube. I used to work as a reporter, and now I handle conferences and training, so I have more channels to monitor as the need to promote things on social media has grown. These days, social-media channels are especially video-focused, and short videos under a minute—Shorts and Reels—are taking
I often hear that although people have tried social-media marketing like everyone else, it is hard to get results that translate into stronger branding or sales. They cite many reasons: no strategy, a need to increase the budget, a need for specialists, and so on. For ordinary small-business owners, spending a lot just on social-media marketing is difficult, and these are not easy problems to solve. Seven Rules of Social Media Marketing reviews the past and present of fast-changing social-media
I’m more often a consumer persuaded by marketing to buy something than a marketer myself. Still, I hope to work in marketing someday, so I sometimes read books about it. Since social-media advertising is so popular now, the title caught my attention. The table of contents also mentioned China, where digital platforms such as TikTok are active, so I was curious and decided to read it. It begins with China and then discusses marketing today. One point I related to was that people increasingly
These days, social media is inseparable from daily life. Everyone has at least one social-media account. In Korea, the basic one is KakaoTalk; nearly everyone, from children to older adults, uses it. There are also many other platforms, including blogs, Instagram, Threads, X, and TikTok. I have several social-media accounts, too. I mainly use a blog and Instagram, and I really want to get better at both. People can even make money and become famous through social media now that influencer is a
Each social-media platform has its own operating rules, and they keep changing. To get results, you need to understand each platform’s characteristics, be flexible, and choose and use the ones that suit you. Many people think a large follower count means great influence, so they become fixated on follower numbers. They also think it is enough to create a social-media account for promotion and have the company post content. They are not making good use of social media’s sharing feature. You
We live in the age of the Fourth Industrial Revolution, represented by generative artificial intelligence (AI) and robots. In this era, social media plays an important role beyond simple social networking: it spreads and shares information and creates new points of contact with consumers. It delivers information in real time, enables direct communication with consumers, and brings brands and consumers closer. I had the chance to read a book that considers how to differentiate from existing
I was struck by the subtitle: ‘Asking only the people around you no longer works.’ When our company launches a new product, our first instinct is also to share it with people nearby and acquaintances. That works once or twice, but after that it gets difficult. If you make a product for a particular field and ask acquaintances who may not need it to try it, they are put in an awkward position. Right, that makes sense. So what should we do? Chapter 1 says there are limits to operating on your
We can say that the boundary between online and offline has become blurred. The Third and Fourth Industrial Revolutions have made us more aware than ever of the importance of digital networks. As a result, companies that cling to old marketing methods cannot survive in the market. We have all heard about social media’s influence in the news; influencers have become important enough to affect a company’s sales, and companies are actively moving beyond traditional marketing to use social media in
