Hyun Yong-jin et al.: Principles of Social Welfare Marketing

It is a book that has approached the business historian's eyes and the volunteer's heart to make marketing the focus of social welfare. The book was written particularly with emphasis on the bringing of exchange and strategic marketing into the social welfare sector. Its theoretical, practical and theoretical foundations are the paradigms of "Strategy Market Management" so that it can be widely understood in a comprehensive way the concept of social welfare marketing. It also dealt in detail with the strategic part of the paradigm: market definitions, market-sharing, target market decisions, possing and executional marketing mixes, performance ratings and marketing surveys. Social welfare workers, of course, who want to get into the field will help you systematically broaden your understanding of marketing and improve the basic theories and basics of practice that are fundamental to your work at the site.

Korean title: 사회복지 마케팅 원론

Korean author: 현용진 외

Korean publisher: 미세기

ISBN-13: 9788980715053