Through this book, I was able to clearly understand the full story of live shopping that I had been curious about. Hwang Yoon-jung's 'Profitable Practical Live Commerce' kindly introduces how to easily handle everything from applying for store entry and posting live previews to setting up actual broadcast settings, preparing the studio, and hosting. It is also packed with excellent promotional tips necessary for online shopping, making it useful for users from beginners to intermediates. I

Profitable Practical Live Commerce: This was my first time buying something via TV home shopping. I didn't have a positive impression of TV home shopping because I thought older adults would be swayed by persuasive sales pitches and end up buying things at not-so-cheap prices. The high price was the problem. If you searched on Naver, you could find items being sold at significantly lower prices. Nevertheless, I recently ended up purchasing an expensive product from TV home shopping. The reason

This book offers advice on the live commerce market—which many are already utilizing as a side or main job—and shares the author's personal experiences to help readers realize values such as better growth, management, and revenue generation. By analyzing various platforms and media examples, it provides advice on the market in the easiest way possible from the reader's perspective. While a single guidebook cannot guarantee unconditional profit or a perfect growth model, both the structure and

I happened to watch a live commerce broadcast. I was engrossed for a short while and found it fascinating, so much so that I couldn't take my eyes off the screen. These days, live commerce is establishing itself as a medium that is more accessible to the younger generation than TV home shopping. From a company's perspective, the lower commission fees are an advantage. How can one sell products through live commerce? Are there any specific barriers? Anyone can participate, and approval

It would not be wrong to say that changes in the market under a capitalist market economy have not been significantly felt until now. However, the market changes brought about recently, particularly by the COVID-19 pandemic, are presenting possibilities that allow us to question what the future of the market might look like. The polarization between traditional offline markets and online and mobile markets is becoming a milestone that gauges the shift in the market landscape. If live

It covers a wide range of topics, from live commerce to online shopping malls and planning, so it is a must-read before operating a shopping mall or doing live commerce.

I believe the keyword standing out in the current climate is "non-face-to-face." This implies that we are communicating extensively by seeing, hearing, and speaking everything online. It is said that show hosts and other small business owners are launching businesses through various social media platforms such as Naver Live Store, YouTube, Instagram, and Naver Blog, aiming for 10,000 daily viewers. In a sense, this could be a great opportunity for small business owners, as it is close to a

This is an essential book for anyone aspiring to become a show host. It contains detailed knowledge about all aspects of live commerce.

The Non-Face-to-Face Era: Now I Can Become a Show Host. Strategies for Success and Becoming a Seller in Live Broadcasts. A Live Commerce Challenge for Small Business Owners in the Non-Face-to-Face Era. From Naver Shopping Live to Grip and Coupang Live, Challenge Yourself to Create Your Own Live Commerce Broadcast Channel. From the Start, Preparation, Information Delivery, and Speech Methods to Becoming a Live Broadcast Show Host. Strategies for Becoming a Successful Seller, from Online