Hong Mun-gi: Policy Communication Strategy (Large Print)

The book was designed to help public officials and message and media officers in the policy communication process organize persuasive messages and try to determine the potential for strategic media use. The country's foreign-sided example has been analyzed to find ways to maximize the effects of policy communication. It is hoped that this will be the beginning of a variety of discussions in the field of political research, administrative science, law, and other policy messages, as well as in advertising and major public relations with government policy message.

Korean title: 정책 커뮤니케이션 전략(큰글씨책)

Korean author: 홍문기

Korean publisher: 커뮤니케이션북스

ISBN-13: 9791128815768