Reviews
A book that helps you understand how to do branding.
It is very easy to read, without being shallow; the ideas are explained clearly and are easy to understand.
It reads smoothly. The ideas may be obvious, but it feels like visiting the mind of someone who is good at branding. It helped me feel more confident about branding, and I agree with the author's point about sincerity.
I think it will be very helpful in practical work.
I was drawn in by a note saying Professor Hong Seong-tae recommended it, and bought it because the content looked so good. I like the concrete examples and clear message.
The examples made everything easier to understand. The author is impressive!
The phrase on the book band—'The most practical account for getting a feel for branding'—caught my eye. What does branding in the title I Am a Person Who Does Branding mean? We use the word brand often, but branding adds the ongoing '-ing.' The word brand is said to have begun with the practice of marking cattle with a heated iron so they would not be lost; today it means a name or symbol. Branding, then, seems to mean giving a brand an image and feeling, starting in consumers' minds and
I Am a Person Who Does Branding, by Heo Jun, published by Feelm. In the end, we need to build the capacity for our brand to move forward. Through the author's experiences as GFFG's first HQ team member, running Knotted and Downtowner, this book records the importance and principles of branding. Drawing on the experience of growing annual sales twentyfold from a small space, it emphasizes the process of building a brand. It teaches branding basics, stressing that branding is about direction
I really love both Knotted and Downtowner Burger, and this book made me like those brands even more! I had no idea how to get started with branding, but the book gave me a sense of direction. Such a great book—thank you!
Heo Jun: I am a brander.
This book presents branding principles from a CMO who spent more than ten years building brands, including Knotted, Downtowner, and Glow Seoul. It shares the success know-how behind increasing annual sales twentyfold in four years: why Knotted chose doughnuts among countless desserts, the real role of merchandise at a café where coffee must taste good, what the word 'hip' conceals, how trends are made, and how to tell whether marketing worked. Professor Hong Seong-tae called the author's insights, gained through trial and error, 'a book that gives marketers the courage to solve the problems they face every day.'
Korean title: 저는 브랜딩을 하는 사람입니다
Korean author: 허준
Korean publisher: 필름(Feelm)
ISBN-13: 9791193262160
Reviews
A book that helps you understand how to do branding.
It is very easy to read, without being shallow; the ideas are explained clearly and are easy to understand.
It reads smoothly. The ideas may be obvious, but it feels like visiting the mind of someone who is good at branding. It helped me feel more confident about branding, and I agree with the author's point about sincerity.
I think it will be very helpful in practical work.
I was drawn in by a note saying Professor Hong Seong-tae recommended it, and bought it because the content looked so good. I like the concrete examples and clear message.
The examples made everything easier to understand. The author is impressive!
The phrase on the book band—'The most practical account for getting a feel for branding'—caught my eye. What does branding in the title I Am a Person Who Does Branding mean? We use the word brand often, but branding adds the ongoing '-ing.' The word brand is said to have begun with the practice of marking cattle with a heated iron so they would not be lost; today it means a name or symbol. Branding, then, seems to mean giving a brand an image and feeling, starting in consumers' minds and
I Am a Person Who Does Branding, by Heo Jun, published by Feelm. In the end, we need to build the capacity for our brand to move forward. Through the author's experiences as GFFG's first HQ team member, running Knotted and Downtowner, this book records the importance and principles of branding. Drawing on the experience of growing annual sales twentyfold from a small space, it emphasizes the process of building a brand. It teaches branding basics, stressing that branding is about direction
I really love both Knotted and Downtowner Burger, and this book made me like those brands even more! I had no idea how to get started with branding, but the book gave me a sense of direction. Such a great book—thank you!
