Reviews
This book by Professor Heo Haeng-ryang, who has solidified his position as an expert in image marketing and star media, clearly explains how the issue of trust—specifically scandals—is connected between the media and stars. Just as butterflies and bees do not gather around weeds, celebrities and stars are bound to face numerous temptations by the same principle. In most cases, these temptations are directed at the gain of the person making them. Amidst these temptations, the book provides an
The Yang Gil-seung video scandal, which could have remained a simple case, escalated into a complex one, taking on a rugby ball-like pattern due to the inexperienced response of officials, including the Blue House, and the intervention of the prosecution. In other words, the sequence of events unfolded as follows: exposure of the scandal via broadcast Blue House downplaying and cover-up raising of suspicions additional revelations by the media a second scandal. First, after the Yang Gil-seung
Heo Haeng-ryang: Scandal: Korean Elites and Media (Nanamsinseo 1003)
Korean title: 스캔들 한국의 엘리트와 미디어(나남신서 1003)
Korean author: 허행량
Korean publisher: 나남
ISBN-13: 9788930080033
Reviews
This book by Professor Heo Haeng-ryang, who has solidified his position as an expert in image marketing and star media, clearly explains how the issue of trust—specifically scandals—is connected between the media and stars. Just as butterflies and bees do not gather around weeds, celebrities and stars are bound to face numerous temptations by the same principle. In most cases, these temptations are directed at the gain of the person making them. Amidst these temptations, the book provides an
The Yang Gil-seung video scandal, which could have remained a simple case, escalated into a complex one, taking on a rugby ball-like pattern due to the inexperienced response of officials, including the Blue House, and the intervention of the prosecution. In other words, the sequence of events unfolded as follows: exposure of the scandal via broadcast Blue House downplaying and cover-up raising of suspicions additional revelations by the media a second scandal. First, after the Yang Gil-seung
