Han Ji-ye: Hospital PR Marketing Technology

Market terms, blogs, keywords, video ads, and reading hospital ads chosen by a brilliant head of marketing strategy. “Because the service is good, the treatment is good. The time has passed by when we automatically reach the patient with the help and treatment of our hospital. Hospital ads are now essential, not optional. The book provides the basis for information as it goes through hospital advertisements. When you have a meeting with an ad agency and you nodded without knowing what to ask, it is not just the vagueness of what you should do in other competitive hospitals, but the basics that are essential to be learned. If you want to make a successful hospital ad without having to pay for a large-scale advertising campaign or even with a marketing team in the hospital, and if you want a 10-dollar announcement, whether it's being done properly, this book will help you to be a light on your horse and not know what it is.

Korean title: 병원 홍보 마케팅 기술

Korean author: 한지예

Korean publisher: 생각의빛

ISBN-13: 9791190082624