Ha Ji-cheol et al.: Marketing Research Practical Notes 3: Analysis

Volume 3, “Analysis”, of *Marketing Research Practical Notes*, a practical guide to marketing research utilizing various analysis techniques and statistical analysis. As the third volume in the *Marketing Research Practical Notes* series, it aims to impart practical and realistic know-how, providing useful tips for those working in the actual marketing field. It includes methods for linking various statistical analysis techniques according to the analysis objective, offering useful and practical information on statistical analysis and various analysis techniques not only to marketing research practitioners but also to university students and the general public.

Korean title: 마케팅조사 실무노트 3: 분석편

Korean author: 하지철 외

Korean publisher: 이담북스

ISBN-13: 9788926810798