Exhaust type: MCN

MCN is spreading at a rapid rate and is causing a change in perception of the media industry. Global capital is exploring the market possibilities of MCN through large investment, and content consumption online and mobile creates a more engaged and open media environment. The book interprets the organic relationship between one-man broadcasts, creators and online video platforms so that you can understand the setting and industrial ecosystems of the MCN. We can also read about the change in media industry from legacy media to media media response and MCN, using industrial survival strategies such as the current MC N business and the expansion of revenue modeles abroad. The future point of MCN's approach to the new media environment in content and consumer center.

Korean title: MCN

Korean author: 배기형

Korean publisher: 커뮤니케이션북스

ISBN-13: 9791130446257