Claudia Mast et al.: Customer Communication (Large Print Book)

Customers rule the market. So communication with customers is a crucial factor in corporate success. But the market has changed and customers' choices and actions are becoming unpredictable. So how do you attract customers? The book says that you should have contact with customers by integrated marketing and the PC as a goal of creating long-term relationships with them. The advice and vivid examples provided by the director of corporate communications are also useful.

Korean title: 고객 커뮤니케이션(큰글씨책)

Korean author: 클라우디아 마스트 외

Korean publisher: 커뮤니케이션북스

ISBN-13: 9791130407494