Choi Su-hyeong et al.: Management in the Era of the Creative Economy

Business Science in the Creation Economy was written at the time of the change in corporate management paradigms that create value through the creation economy, with a new shared value creation strategy that maximizes customer value and minimizes customer sacrifice. It was written from a new, voluntary perspective and was trying to capture the development of future management studies, not traditional management, which emphasized the traditional resources.

Korean title: 창조경제시대의 경영학

Korean author: 최수형 외

Korean publisher: 피앤씨미디어

ISBN-13: 9791157302772