Choi Seong-yong et al.: Principles of Business Administration

Great business has a great entrepreneurship! The world today is changing and developing at a very high rate. Big data, AI, the Internet, augmented reality/VR, 3D printing and robots have become undisguised terms for us. And especially by using them to make decisions in business management, we're creating new innovations. Innovation has come to mind as an icon in the corporate world today. Without innovation, corporate growth was not expected and without it could not be won in global competition. Google and Apple continue to hold the top of the world's teenage innovation companies, and companies are turning from ‘Creative destruction’ to ‘destructive innovation’. Super-intellectual, super-connect, supercompetitive, and so on can be represented as a characteristic of the 21st century economy. The book consists of four parts, and the First is about the foundation of business science and the corporate environment, and then the Second is about management management. Part 3 explains the main activities of management in four sections. The fourth section is part of business science's agenda, consisting of production operations, marketing, human resources and financial management. Each chapter of corporate history has been designed to help us understand corporate management, with recent data.

Korean title: 경영학원론

Korean author: 최성용 외

Korean publisher: 북코리아

ISBN-13: 9788963246031