Are you perhaps this kind of person? - Someone who has many thoughts but fails to put them into action - Someone who thinks they did their best but the results are poor - Someone who somehow envies the success of others - Someone who wants to succeed with fierce passion - Someone who becomes arrogant with only a little success - Someone who thinks they are smart but whose business isn't doing well - Someone who is currently facing a crisis - Someone preparing for anything—exams, job

I picked up this book expecting it to be merely an autobiography written out of a sense of contentment by an entrepreneur who built a solid mid-sized group, though not widely known to the public. However, the author, a former engineer, easily shatters such preconceptions. It was not a light read to be dismissed as a simple success story of a successful businessman. Wouldn't it be more accurate to describe it as another "Youth Concert"—a grand gathering of encouragement delivered by a life

Most business and economics books these days focus on creating myths. The protagonists in these myths have demonstrated extraordinary thought and effort, eventually becoming the great figures of today's reality. Humans cannot verify whether the basis of such myths is factual or not. However, whether or not to be enthusiastic about the myth is up to the reader and the believer to decide. In that sense, Chairman Choi Pyung-kyu was remarkably ordinary. In the process of becoming the head of a

Is there any advice more hopeful for those living today than the proverb "Saewongjima" (The Old Man and His Horse)? Stock prices plummeting overnight, absurd news pouring out daily, and soaring prices. Modern people struggle amidst the grueling changes of each day. However, the reason they can still take those heavy steps is the expectation of tomorrow. In this book, author Choi Pyung-kyu speaks, and specifically to the young people living today: even if today is tough, forget it with a glass

When I met some university juniors recently and asked them what their current worries were, I received a predictable answer: "I don't know where or how to get a job." So I asked the next question: "What do you want to do after graduating?" Their answer was, "I don't really know." Although it hasn't even been ten years since I graduated from undergraduate school, I was actually no different from them. As a South Korean man, the age at which one graduates and steps into society is 27. How is

I have seen articles about S&T Group Chairman Choi Pyung-kyu in the media several times. Every time I saw them, I thought he possessed a unique management philosophy that was truly different from that of ordinary executives. Now, he has published a book titled *Burying a Hot Song in the Ground*. It is the life and management story of a man who grew his company from its inception in his youth into a group of over 20 companies. It is not a book that describes grandiose management or economics.

My father greatly admired the poet Yoo Chi-hwan during his lifetime. The title of Chairman Choi Pyung-kyu’s book was taken from a poem by Yoo Chi-hwan. The title stood out because it differed from typical business books. Perhaps it was my longing for my father, who is no longer by my side, that compelled me to open this book. Above all, the book was imbued with sincerity regarding Chairman Choi’s challenges and passion. As a young professional working in a manufacturing company, I found myself

For an essay containing management philosophy, the title is quite passionate. I was extremely curious about what on earth it contained. The book's title is *Hot Songs Are Buried in the Ground*, the title of a poem by the poet Cheongma Yu Chi-hwan. In the text, the author introduces himself as a literary youth who enjoyed reading Cheongma Yu Chi-hwan's poetry during his college days. This book realistically portrays the trials and tribulations of a man of country background with no family

We are flooded with media reports heated by the fever of the general election. Not a single word of the people stepping forward to set this turbulent nation right satisfies my ears. It feels hollow. On the contrary, their murky words are enough to make my head spin. It is at times like this that I discovered a cover of passionate poetic language. That is why I picked up an essay titled exactly like a poem by Yoo Chi-hwan. *Hot Songs Are Buried in the Ground*. The rustic binding and the poetic

The poetry collection *Hot Songs Are Buried in the Ground* by Cheongma Yoo Chi-hwan, who sang of the passion of a vibrant life, has been reborn after half a century. It is none other than the management essay *Hot Songs Are Buried in the Ground* by S&T Chairman Choi Pyung-kyu. It was a novel experience to discover the title of Cheongma's poetry collection on the cover of a management essay. No matter how much the fusion of humanities and business management is the trend, to see literary