Choi Kyung-hwan: esports marketing

The word e sport was born back in the year 2000, while promoting a game that competed with sports in the virtual world, but for no reason was worthy of attention, and the public simply recognized the word eSport as a changed word, not a new system. Thus, as the e sports became more and more popular, the public’s view of the game has changed, and has begun to recognize it as a new sport and culture, as time has passed since the adoption of 2018 Indonesians in the Zakarta Palemvan Asian Games. So e sports are growing rapidly over a short period of time, showing signs of change in awareness of e sport, of further development and of industrial progress, and they're putting themselves next to us. New York, a world market business, reported the size of e sports industry in 2022 at about $1.8 billion, and found out how big a market we are doing. And the Internet has an e-sport category on the portal network, and the news of e sports is updated every day, and there are many times heard the word e sports. If you look at the e-sport growth process to this point, it seems to be in the process of constantly growing like a bullet without any problems. But why is there no e-sportal school in spite of all this winning field? "I am a man of war.". Searches in current bookstores and Internet bookstores, such as e sports or eports, can be found in many books.

Korean title: e스포츠 마케팅

Korean author: 최경환

Korean publisher: 박영사

ISBN-13: 9791130316468