Choi Ji-hoon: So, Internal Branding (Large Print Book)

So, Intubation Branddings, in turn, takes the view of branding and developing organizations and individuals. Branding, looking at Introsing, means "all processes that are passed on to customers through products and services that the members actually have, through values and belief services. So it gets fully cut inside and the proven value works the same way outside, and it's passed on to customers. One of them, the tunnel planning, is a success for members of the organization, unlike Ex tunnel planning for customers outside. So, in the Intubation Planding, there are elements that we need to create a genuine organizational culture. There are some abstract concepts that come up, the experience and the faith and courage and devotion of members, consistency, influence and expertise, and maturity and freedom. Anyone who is invisible but organized, we're going to talk about topics that everyone has ever felt and problems that are very easy to relate to. And yet, as we work, we're going to ask our readers some keen questions. "What do you need to do to make sure that individuals are authentic in the organization? And what does it take to be authentic? So, in the end, in tunnel branding, we want to talk to not only within the organization, but also to all people who are trying to make new changes at the personal level.

Korean title: 그래서, 인터널브랜딩(큰글자책)

Korean author: 최지훈

Korean publisher: 플랜비디자인

ISBN-13: 9791168320925