Choi Il-do et al.: Media Planning in the Digital Environment

In recent years, media lighting has been increasingly taxed to improve advertising in digital media environments, and finding a wide range of media and contacts around the recipient centers is becoming a major factor in advertising planning. Media planking details are especially expected to create more effective connections in public advertising, such as government ads that have less advertising costs than private companies. Media planking details are a process of analyzing algorithms by using variables such as media and receptors and target cycles and lifestyles. More than that, it is the key to finding the optimal media contact in terms of the acceptor situation.

Korean title: 디지털 환경의 매체 플래닝

Korean author: 최일도 외

Korean publisher: 한국언론진흥재단

ISBN-13: 9788957114803