Choi Hyo-chan: Reading Baudrillard

Jean Bodridar proposes a unique Simulosis theory and analyzes the modernity of consumer society. Bodridar's theory can be divided into consumer socialism, media theory, and Simulacr theory, which is easily understood by the actions of everyday life. Smart phones and cars compete for the release of new products. We release new products and then we reenter new products. People buy new products even though they still function and perform. This is what he said about consumer society. In consumer societies, supply creates demand. People prefer upgraded and luxury products. This is because of the ‘ need for difference, ’ and it tries to reveal social prestige. Everyone prefers luxury brands. Everyone prefers fancy foreign cars. Even children don't want to wear clothes that have brands. Here the luxury is ‘ an image of a self - proclaimed justice, ’ promoted by capital and media, and one day it becomes ‘ real. ’. The famous is the Simulakre, as Bodridar called it, and the process of producing and re-responsing is the smurrasion. And further on, when a culture that prefers luxury goods becomes a new reality, it is hyperreal. Hyperreal is not a fake on the floor of fantasy, but it has real reality. We are all, I mean, driven by capital and media and voluntarily, we are consumer. From children to adolescents these days, games are aghast. If you don't play games, you won't be able to engage in conversation your own age.

Korean title: 보드리야르 읽기

Korean author: 최효찬

Korean publisher: 세창미디어

ISBN-13: 9788955865783