Charles L. Decker: P&G's Winning Marketing 99
Ivory, Gillette, SKII, Frelimes, Poringles, Dingles, Daunni, Whipers, Oralby, Boss, Coverall, Tyd, Crest Head and Sholler, Vidals, Pantin, and Pamper, the world's top global product company, PG. The winner of the website and the Global Voices Council, marketing 99, has revealed 99 marketing and management principles that move this huge brand empire based on a lot of interviews with former P&G brand managers and P& G people. The core of all the principles is to believe in consumers, listen to consumers, constantly trying to learn more about consumers, to be obsessed with products and technology, to believe that brand importance, and to put long-term market domination ahead of short-term profits.
Korean title: P&G의 이기는 마케팅 99
Korean author: 찰스 L. 데커
Korean publisher: 김앤김북스
ISBN-13: 9788989566656
