Chae Hee-sang: Webtoon's Media Transformation

Webtoon, which was created by the combination of cartoons and digital technology, has expanded them to aesthetic, industrial and social cultural proportions. Webtoon freed cartoons from a limited platform called paper, books, and created new aesthetic styles. And by being transformed into a variety of stories media, we are also exerting great influence on popular culture in general. The book discusses the transformation of Webtoon's media, which is actively used by Webtun as its original content. You can understand the meaning of the change in the original product during Webtoon's transition and see how it will help you to use a medium-translation strategy to address the nature of the original medium and the transition medium.

Korean title: 웹툰의 매체 전환

Korean author: 채희상

Korean publisher: 커뮤니케이션북스

ISBN-13: 9791128807411