Cha Woo-jin: Business of the Mind

In 2022, U.S. newsweekly Timetimeszek chose the Duffini as ‘the most influential 100 largest company in the world’. Among the companies that fought, such as Google and Disney and Netflix, Korean companies were the only ones who had a Hive and a Duffiner. In 2010, three developers started a small startup that was built in a partnership that grew into 300 entertainment companies in about 10 years, making the first 10 billion views in YouTube history and raising baby sharks in the world. How did they adapt to the rapidly changing media environment and expand their platforms? The story of the office workers who have been running their breath for the past 13 years and are now working on the Duffek Pomufferini is first published in the book. The content industry analyst who has been analyzing the digital industry in general and observing the cultural flow and change for more than 20 years says that their concern was not just about making a lot of money or expanding the scale of business. Businessizing content is not just a matter of selling products. It's about buying someone's mind, making a fandam between mind and heart, and building up different stories based on the heart. So he calls it "the business of mind.". This book is the story of those who are spreading their 'own business', and it gives a little clue to the problems common to content creators and companies. What's different about content business, and how do we get pans instead of consumers? Those who are facing this problem will be inspired by this book.

Korean title: 마음의 비즈니스

Korean author: 차우진

Korean publisher: 유유

ISBN-13: 9791167700582