Busan International Advertising Festival: Turn the world upside down
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Description
The creative ideas and the instant-intimacy of the 2011 International Adsives campaign have changed the world. The largest advertising agency in Asia, the International Advertising of Pusan, gathered 47 of the awards for the 2011 representative. In 2011, you can read the screen and trend of the world commercials, and you can understand them more through the outlines, the planning, the ideas, and the production history of each commercial. In solving the campaign goals, we find the secret of creating creative advertising.
Korean title: 세상을 뒤집어라
Korean author: 부산국제광고제
Korean publisher: 커뮤니케이션북스
ISBN-13: 9788966800629
부산국제광고제: 세상을 뒤집어라
부산국제광고제: 세상을 뒤집어라












