Brendan Kane: Hook Point (Large Print Book)

The development of digital media and SMS has opened the door to the age of ‘superinterest.’. The digital platform averages 600 billion messages per day, exposing us to up 10,000 ads. In a world full of noise, people respond to my content in just three seconds. How do we capture people's attention in this short time and make them realize that they exist? The "hoek point" method is to break through a lot of noise and create products, services and brands that are in the customer's mind. This doesn't mean that you just catch someone's attention with a shallow trick. Unlike the so-called fishing, which succeeds in turning off the eye, but without any eggs, it is a story that gives value to the customer's life. Netflix, who was just a low-level kid, gave the hookpoint 'unindemnance': he took top priority over the blockbuster, which was then a DVD dinosaur; Marvel and Disney are always excited as the film opens with its unique "Metabus World Storytelling" point. Meanwhile Bill Clinton became president of the Huck Point on the Proscis Communicative Model, which convinces him to conform to the values and character of the hearing. They all succeeded by providing the value that customers, clients, and clients wanted, not themselves. Marketing is basically communication, so the hook point is not a limited technique for products and services of businesses. If you are an SMS account run by an individual, a job worker with often business meetings, you can be very much at ease with your negotiations.

Korean title: 후크 포인트(큰글자도서)

Korean author: 브렌던 케인

Korean publisher: 윌북

ISBN-13: 9791155815267