BARRIE GUNTER: Understanding Elderly Consumers

The understanding of older consumers is to provide students in consumer science, marketing, advertising, media, social psychology, and the elderly consumer's lifestyle and leisure, interest in the media, awareness of advertising and preference for shopping. To understand the elderly consumer deeply, it looks at the theory of aging, the demographic aspect of the elderly, and highlights the old consumer and consumer market as a foreign group. The details of the market include profound discussions about how to understand and approach the elderly, negative stereotypes of social myth about the elderly and the elderly; and the importance and effect of advertising to the elderly as consumers. Finally, the need for visual change in marketing for the future change in senior consumers.

Korean title: 노인 소비자의 이해

Korean author: BARRIE GUNTER

Korean publisher: 시그마프레스

ISBN-13: 9788958327752