Baek Hye-jin: Public crisis communication

Risk issues such as the risk of infection, natural disasters such as seawater, and safe accidents in food and medical products are unexpected and require prompt response. We know the principles of crisis communication, such as swiftness, accuracy, consistency, trust, empathy, action urge and respect, but we are not easy to follow. How fast does it take to be faster? How can you be accurate and consistent? How do you get your trust? Should I be a professional, or should I express my feelings like a normal person? How do we effectively lead people to action? How do we respond to the fast-growing rumors that we have through social media? The book provides real-life guidelines for public crisis communication, such as examining examples and offering answers to these questions.

Korean title: 공공 위기 소통

Korean author: 백혜진

Korean publisher: 커뮤니케이션북스

ISBN-13: 9791128864506