Baek Byeong-seong: Management of black consumers

The author of the Black Constance Service says that the book is about how to manage these people, called Black Consumers, and that they are the variables for corporate survival. It's not easy to survive in the market with only principle. But if you just accept their demands, you'll be able to expand with the learning effect and then the cost will eventually reach other consumers and threaten the trust of the social system.".

Korean title: 블랙컨슈머의 관리

Korean author: 백병성

Korean publisher: 커뮤니케이션북스

ISBN-13: 9791130446370