An Jong-seop: Seongsimdang Cake Recipe

Sungsimdang Cake Recipes is an expanded edition of Sungsimdang Cake Boutique: 60 Classic Recipes, published to mark Sungsimdang’s 60th anniversary. In addition to the 60 products previously introduced by Chef Ahn Jong-seop, who oversees Sungsimdang Cake Boutique, this edition fully reveals the recipes for two signature products: the Pure Roll and Pure Madeleine. It covers a wide range of baked goods, including cakes, tarts, puddings, macarons, cookies, chocolate, and jam. Because it includes recipes actually sold at Sungsimdang Cake Boutique, small bakeries and other businesses can put them to use and sell the results right away. Photos explain important steps in detail, along with tips and techniques, so anyone can recreate the boutique’s desserts without much difficulty. The book also provides base formulas to offer practical help to people working in the field. By making small adjustments to those formulas, readers can find the flavors and textures they want. It includes a method for calculating costs accurately, too, so readers can set appropriate selling prices instead of simply making products, which is expected to help them run their stores more efficiently. Through this book, readers can catch a glimpse of Sungsimdang’s management philosophy, “Do what everyone considers good,” and of why so many people love Sungsimdang.

Korean title: 성심당 케이크 레시피

Korean author: 안종섭

Korean publisher: 비앤씨월드

ISBN-13: 9791186519813