An Gwang-ho et al.: Service Marketing

Unlike the first edition, which was published under the title "Service Marketing & Management," the revised edition has been published under the title "Service Marketing." This is because market-oriented service management can be explained by the term "service marketing," and service marketing should be a company-wide task rather than the responsibility of a single department. While maintaining the basic framework and content of the first edition, the revised edition has strived to incorporate the following two characteristics.

Korean title: 서비스 마케팅

Korean author: 안광호 외

Korean publisher: 법문사

ISBN-13: 9788918084602